Erica Grayson, a luminary at the crossroads of music and business, catalyzing a new era of innovation with Moxieworld Creative. Stepping into the industry under the mentorship of the legendary Jimmy Iovine, Erica swiftly recognized the transformative potential of music in transcending industry boundaries.

Fueled by an entrepreneurial zeal, Erica founded Moxieworld Creative, a boutique consulting agency that stands at the intersection of imagination and strategy. At the helm, she orchestrates creative business solutions that redefine how brands connect with audiences, drawing upon her rich background in music, film, TV, audio, and brand strategy.

MOXIEWORLD CREATIVE

CREATIVE BRAND STRATEGY - CONTENT PRODUCER - STORYTELLING - MUSIC STRATEGY - DIGITAL STRATEGY

We are more than a consultancy, we are a dynamic force for businesses seeking to not only navigate change but thrive in it. A boutique consulting agency that stands at the intersection of imagination and strategy. At the helm, Erica orchestrates creative business solutions that redefine how brands connect with audiences, drawing upon her rich background in music, film, TV, audio, and brand strategy.

While working with Jimmy Iovine, Erica quickly recognized the power of music and its ability to captivate audiences across various business realms. She has worked as an A&R, Music Supervisor and Consultant where she has build music catalogs, lead marketing initiatives and secured publishing deals. Learn more..

Music Strategy

When you step into Moxieworld, you are immersed in a world of possibility. Erica's network and resources are unmatched. She is seasoned strategist, producer, director and has built music catalogs. She's placed her work on well known networks like Peacock, Apple TV, Amazon Prime and more. Learn more..

Synchronization

THE WORK

In a landscape cluttered with conventional approaches, Moxieworld Creative is a beacon of innovation. Erica's profound understanding of how music serves as a strategic pillar for brand growth sets Moxieworld Creative apart. Here, creativity isn't just a concept; it's a tangible force driving businesses toward distinctive identities and unprecedented success.

Erica Grayson's Moxieworld stands out as a beacon of innovation. Her profound understanding of the intricate interplay between music, storytelling, and brand resonance distinguishes her as a leader in the realm of creative business solutions. With Moxieworld, Erica continues to shape the narrative of brands, helping them not only navigate change but thrive in the evolving landscape of modern business.

Embracing the power of music in brand strategy is more than a tradition; it's a dynamic force that transcends marketing boundaries. Traditionally underwritten as a marketing expense, music serves as the paramount engagement vehicle, amplifying brand messaging and forging profound connections with consumers. The ability of music to enhance the human connection, evoke emotion, and tap into nostalgia is unparalleled, creating a resonance that extends across a spectrum of offerings — from products and garments to sports, content, food, art, and immersive experiences.

Join Erica Grayson on a journey where creativity meets strategy, and businesses evolve into vibrant, resonant brands with the distinctive touch of Moxieworld Creative.

Miles Davis x Sony Music

Problem:
The goal was to revitalize Miles Davis's legacy among the youth to boost streaming and catalog purchases. Storytelling was chosen as a method to create a unique garment line to resonate with youth culture. The endeavor aimed to position Miles Davis as a timeless icon among younger audiences.

Work:
Creative Music Strategy - Moxieworld:
Moxieworld developed a creative music strategy by delving into Miles Davis's rich history to extract compelling narratives. This strategy aimed to appeal to younger audiences while honoring Miles Davis's music legacy. It served as a framework for designing a storytelling-infused garment line.

Execution and Design - D&C Creative Studio:
D&C Creative Studio executed the vision by designing a unique garment line. The designs incorporated storytelling elements derived from Moxieworld's strategy, blending trendiness with Miles Davis’s musical essence. Each garment was designed to foster a tangible connection between the youth and Miles Davis’s legacy.

Solution:
The collaboration resulted in a distinctive garment line that resonated well with youth culture. The storytelling within the clothing designs reignited interest in Miles Davis's music among younger audiences. This led to increased streaming numbers and catalog purchases, effectively repositioning Miles Davis as a cherished figure among the new generation.

AUDIBLE : Words + Music

Client: Audible
Problem: Wanted to produce a musical narrative focused on iconic contemporary music artists.

Work: Executive Music Production, Production, Directing, Talent Partnerships, Project Management.

Solution: Produced a six-episode original musical narrative, enhancing engagement with contemporary music artists.

SixtyFour&Hope

Client: Sixty Four & Hope

Problem: Stringent digital marketing regulations for cannabis brands hindered brand awareness.

Work: Developed "64 Stories" platform showcasing cannabis culture narratives.
Solution: Enhanced brand identity and digital presence through various strategic programs including content direction, merchandise, and experiential programming.

The King of Mount Vernon

The King of Mount Vernon project is an animated series created in partnership with Apple Music, diverging from a typical association with the Tribeca Film Festival. This initiative showcases a blend of engaging storytelling and animation, aiming to captivate the audience on a digital platform. The collaboration with Apple Music amplifies the reach and digital engagement, ensuring a wider audience can access and enjoy the series.

The Best Man : The Final Chapters

Client: Blackmaled Studios

Problem: Needed strategic development for "The Best Man: The Final Chapter" project.

Work: Creative Direction, Music Supervision, Playlist Strategies

Solution: Created an extensive music catalog, achieving significant revenue growth for the project.

Tribeca Film x A$AP x CRWN

A$AP x Tribeca:

Client: Tribeca Film Festival

Problem: Desired content with a lasting impact beyond the festival's brand.

Work: Experiential Partnership, Event Concept, Event Launch, Ambassador Outreach, Content Production.
Solution: Partnered with CRWN, expanding the festival's digital reach and introducing a new audience to the festival.

BLOOM X CAAM

Client: California Community Foundation x BLOOM

Problem: Needed effective storytelling for fundraising and brand strategy for BLOOM organization.

Work: Experiential Partnership, brand strategy, content execution.

Solution: Produced the "BLOOM FILM" to aid in fundraising and elevate the cause through storytelling and content execution

HITBOY X SixtyFour&Hope

Client: Sixty Four & Hope

Problem: Stringent digital marketing regulations hindered brand awareness.

Work: Chief Brand Officer at MOXIEWORLD devised "64 Stories" narrative platform.
Solution: Fostered brand awareness through strategic content, merchandise program, music program, experiential programming, brand partnerships, and growth initiatives, enhancing brand presence in a regulated market.

OVO Music

Client: Interscope Records

Problem: Needed assistance in launching various artists & brands.

Work: VP of A&R/Marketing, collaborated with Jimmy Iovine.

Solution: Successfully launched artists & brands like Black Eyed Peas, Mary J. Blige, and Beats by Dre.

Bryson Tiller x Spotify

Bryson Tiller x Spotify:

Client: Spotify

Problem: Desired a unique multi-city pop-up experience for Bryson Tiller's engaged listeners.

Work: Experiential Partnership, Event Design and Execution.
Solution: Delivered "The Bryson Tiller Experience" featuring personal curated content, successfully engaging Spotify listeners.

The best projects are collaborative. Erica's network spans various verticals, allowing her to connect the right players - with ease. She has worked with Apple Music, Audible, NBC Universal, Tribeca Film Festival and many more notable names.

Learn more..

Experiential

Partnerships

Develop your brand with a visionary at the helm. When you work with Moxieworld, you are working with a creative executive with an entrepeniueral spirit. Moxieworld encompasses marketing, branding, strategy and branded content development. Learn more..