Experience Moxieworld.
SONY MUSIC X
MILES DAVIS
Client:
Sony Music
Problem:
Aimed to rejuvenate Miles Davis's legacy among younger audiences to boost streaming numbers and catalog purchases.
Work:
Creative Music Strategy by Moxieworld and Execution and Design by D&C Creative Studio to create a unique garment line.
Solution:
The creation of a distinctive garment line resonated with youth culture, leading to increased streaming numbers and catalog purchases, repositioning Miles Davis as a timeless icon among the new generation.
THE KING OF
MOUNT VERNON
Content Production
Client:
Apple Music
Problem:
Engaging a diverse audience through creative and relatable content.
Work:
Conceptualization, development, and promotion of "The King of Mount Vernon," a music animated docuseries, in partnership with Apple Music, featuring Diddy's contributions.
Solution:
The partnership and involvement of Diddy in the docuseries provided a unique, engaging narrative that successfully bridged music with animated storytelling, catering to a broad spectrum of Apple Music's audience.
Executive Music Production
Client:
Audible
Problem:
Aimed to produce a captivating musical narrative spotlighting iconic contemporary music artists to engage audiences.
Work:
MOXIEWORLD took charge of Executive Music Production, Production, Directing, Talent Partnerships, and Project Management to create a compelling narrative.
Solution:
Successfully executed a six-episode original musical narrative series titled "Words + Music," featuring unique musical narratives that not only engaged audiences but also celebrated the essence of contemporary music artists.
WORDS + MUSIC SERIES
WORDS + MUSIC SERIES
THE BEST MAN
THE FINAL CHAPTERS
Client:
NBC/Universal & Blackmaled Studios
Problem:
Required strategic development and music supervision for
"The Best Man: The Final Chapters" project.
Work:
Extensive music catalog creation, music supervision for key projects, and playlist strategies development.
Solution:
Successful production of "The Best Man: The Final Chapters" with an enriched music catalog and well-curated playlist strategies, showcasing a harmonized blend of strategic and creative expertise.
INTERSCOPE RECORDS
VP of A&R / Marketing
Client:
Interscope Records
Problem:
Needed assistance in launching and marketing various artists and brands.
Work:
Erica, as VP of A&R/Marketing, collaborated directly with founder Jimmy Iovine on artist and brand launches.
Solution:
Successful launch and marketing of various artists and brands like The Pussy Cat Dolls, Black Eyed Peas, Mary J. Blige, and Beats by Dre, establishing a stronger market presence.
MADE FAMOUS
President
Music Management & Publishing
Client:
Made Famous
Problem:
Required a structured talent pipeline and effective strategies for organizational growth during a crucial phase.
Work:
Leveraged international B2B background to create a talent pipeline and implement a success structure.
Solution:
Through partnership with the company Founder, facilitated Made's broadening, setting a solid foundation for success during the start-gate company phase. Moxieworld supported and managed a team that achieved growth from $400K to $1.73M a year in revenue. Achieved $20MM in total revenue.
BRYSON TILLER X SPOTIFY
Experiential Partnership
Client:
Spotify and Bryson's Team
Problem:
Desired a unique engagement experience for Bryson Tiller's most engaged Spotify listeners.
Work:
Collaborated to design and execute "The Bryson Tiller Experience" across multiple cities.
Solution:
Created a pop-up experience featuring personal curations by Bryson Tiller, with exclusive invitations sent to fans via the Spotify app, enhancing engagement and listener experience.
A$AP X TRIBECA
Client:
Tribeca Film Festival
Problem:
Elevating the festival's brand and extending its impact beyond traditional boundaries.
Work:
Integration of Hip-Hop culture through the A$AP X Tribeca project, and forming a partnership with Elliott Wilson’s CRWN for broader digital engagement.
Solution:
The strategic integration and partnership not only enriched the festival's brand identity but also fostered a wider digital engagement, making the event more inclusive and culturally resonant.
“Let's reimagine what's possible and write the next chapter of success in the ever-evolving landscape of entertainment.”
ERICA
CAAM X BLOOM
Client:
California Community Foundation x BLOOM
Problem:
Required storytelling for effective fundraising and brand strategy for BLOOM organization.
Work:
MOXIEWORLD developed brand strategy and executed content.
Solution:
Produced "BLOOM FILM" to aid in fundraising and elevate the cause through storytelling and content execution.
SIXTY FOUR & HOPE
Chief Brand Officer
Client:
Sixty Four & Hope
Problem:
Stringent regulations on digital marketing for cannabis brands hindered brand awareness on digital platforms.
Work:
Developed a narrative platform "64 Stories", branding, merchandising, and business development strategies.
Solution:
Through "64 Stories" and other strategies, they bypassed digital marketing restrictions, establishing brand awareness, engaging the community, and fostering business growth.
Ready to discuss your project?
